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November 1, 2013

The New Google Hummingbird Algorithm: What We Know About it So Far

Photo credit: Robert Scoble via flickr

Google recently released its new algorithm technology for search called Hummingbird and, so far, very little is known about how it works.

However, SEO professionals do know that this new algorithm for search from Google is crucial among online marketers who want to rank high in search — it has been reported to affect about 90 percent of the search engine results in Google. If you find this fact interesting, here are some observations and information coming from the SEO experts on what they know about the Google Hummingbird algorithm:

The new core of Google search algorithm

Google searches through all of the data available on the World Wide Web and uses algorithms to provide a more accurate search result. Several updates were already made by Google in the past which include the Caffeine, Panda and Penguin. According to Joe Friedlein of Browser Media, Hummingbird is the evolution of the Caffeine update that was released in 2010, but Hummingbird will be more competent in providing faster and more precise search results. Andrew Girdwood of Media Innovations remarked, however, that Hummingbird is not merely an algorithm update but one that introduces a new algorithm in addition to the old algorithm systems rules, filters and weights.

The concept of the Hummingbird algorithm

The Google concept on the Hummingbird algorithm is to provide a more precise and accurate search result. With this new algorithm system, one gets a result from search with better relevance according to one’s intended search. The algorithm works using a Knowledge Graph with encyclopedia support to provide results that will include other facts and information that will be relevant to your search. While the Caffeine algorithm is directed more toward targeted indexing and crawling of sites to find the information you are looking for, Hummingbird works to provide better quality search results by addressing the longer conversational search phrases known as semantic search. It focuses more on understanding the intent of your search while considering each word used in your search phrases making sure that the search engine considers the entire concept of your search query. Hummingbird is designed to address the complexity of search using long-tail keywords and phrases as well as to provide an integrated result that will meet the intent of the search.

Google Hummingbird reinvents the search engine experience

Hummingbird adapts to semantic searches and is designed to provide more accurate results despite the use of long keyword phrases. Web searchers often use conversational queries which a traditional search engine can address only by using just a few of the keywords used in the sentence. Hummingbird algorithm works on obtaining precise results taking into account the whole meaning of the sentence instead of just selecting a particular word as the searchable keyword. However, it is worth pointing out that the old algorithm systems are still integrated with Hummingbird but its new approach is one that addresses the demands of modern search engine users.

The Hummingbird implications on the old algorithm systems

Some may think Hummingbird replaces the traditional search engine optimization strategies. It appears, however, the golden rule in SEO will continue to live on — meaning high-quality, original content is still key. The important elements of SEO are integrated with the new Hummingbird algorithm which is a great relief among SEO professionals and marketers.

The new algorithm system has been up and running for more than a month and there have been no complaints from online marketers.


Stacy Carter is a technology, marketing writer. She loves writing articles for netspysoftware website.