November 20, 2013
Businesses can now showcase specific brands or products via LinkedIn’s new ‘Showcase Pages.’
The newly-launched feature is a way for companies to draw attention to different aspects of their businesses and build relationships with people who are interested in their products or services.
Company page administrators can easily create a Showcase Page for their firm.
The first step is to identify the business areas of one’s company that could benefit from a Showcase page. Next, go to the ‘edit’ dropdown menu and click on ‘create a Showcase Page.’
Once created, businesses can start sharing content from their page.
Showcase Pages are not only a promotional tool for businesses, but a way for LinkedIn users to follow their favorite brands and products.
“Whether it’s a brand, a business unit, or an initiative, following a Showcase Page will provide you the updates you are most interested in,” reads a LinkedIn blog post.
“Interacting with Showcase Pages is easy. These pages are all about content, so by visiting a Showcase Page you can quickly get up to speed on the latest updates.”
LinkedIn members also have the option of ‘following’ company pages.
The new tool is rolling out globally over the next few days.
To see some examples of Showcase Pages, check out Microsoft Office (which is also shown above), Adobe Marketing Cloud, HP Converged Infrastructure, LinkedIn Talent Solutions, LinkedIn Marketing Solutions and LinkedIn Sales Solutions.
Jennifer Cowan is the Managing Editor for SiteProNews.