December 9, 2013
Google wouldn’t be Google if it didn’t monetize every opportunity afforded it.
To that end, ads are now coming to the company’s social network: Google+
Google product manager Eran Arkin announced the introduction of +Post ads in a post today, adding that the technology giant is teaming up with select brands such as Toyota, RITZ crackers and Cadbury U.K. to kick-start the venture.
“Brand advertisers want to create visually rich, compelling experiences online, which is why we’ve seen growing interest from advertisers in formats designed around engagement, like TrueView and Engagement Ads,” Arkin said. “+Post ads allow a brand to take a piece of their public Google+ content, like a photo, video or even a Hangout, and with a few clicks, turn it into a display ad that can run across the more than two million sites in the Google Display Network. This lets brands think of the entire web as their social stream.”
Google will collect feedback from brands and users over the next few months before opening up the platform to all advertisers.
Below is an example of how the ads will look:
Arkin said combining the sharing capabilities of Google+ with the reach of the firm’s ad products enables advertisers to “better connect with customers, and customers to better discover what others are thinking.”
“For example, showing social annotations on search ads has helped increase click through rates, and advertisers that ran Hangouts on Air in the YouTube masthead have seen strong participation,” he said. “Similarly, +Post ads will allow advertisers to start conversations right from the ad — consumers can reshare a video, leave a comment or a question for the brand, or even join a live Hangout. These conversations create a valuable community around a brand where people can talk with each other and with the brand itself.”
For more information on the new platform, click here.