December 17, 2013
Social Network Launches 'Donate Now' Button
Facebook is helping its members get into the holiday spirit by donating to their favorite charities via the social network’s newly launched ‘Donate Now’ button.
Although the new Donate feature is being rolled out just in time for Christmas, it will be available year-round to help non-profit organizations raise money in times of crisis as well as for charities that raise money for the same causes 365 days a year.
“In times of disaster or crisis, people turn to Facebook to check on loved ones, get updates, and to learn how they can help,” reads a Facebook blog post.
“In November 2013, in the wake of Typhoon Haiyan, we partnered with the International Federation of Red Cross to let people donate directly to the Red Cross’s relief efforts in the Philippines. After seeing the generosity of people around the world toward this effort, we’ve been inspired to help everyone donate, at any time, to the organizations they care about most.”
The Donate feature will appear beside posts in news feed shared by participating charities as well as at the top of their Facebook pages.
Once a user clicks ‘Donate Now’ he or she can choose the amount they wish to contribute and enter the necessary payment information to immediately send their donation. Users worried about privacy have the option of deleting their credit card information via their payment account settings once their donation has been completed.
“They also have the option to share the non-profit’s post with their friends,” Facebook said. “We hope this will help increase donations as people encourage their friends to donate to the causes that are important to them. Donate also gives nonprofits an easier way to reach out and ask for help, both to support their everyday mission and in the wake of major disasters. And, with a community of over one billion people on Facebook, every local cause can become a global one — and every global cause can become a personal movement.”
Participating charities thus far are: Oxfam America, Donors Choose, LIVESTRONG Foundation, Leukemia & Lymphoma Society, Water.org, The Nature Conservancy, Malaria No More, Girls Inc., World Wildlife Fund, Boys & Girls Clubs of America, ASPCA, RAINN, St. Jude Children’s Research Hospital, American Cancer Society, Blue Star Families, UNICEF, Kiva, United Nations World Food Programme and The Red Cross.
Facebook will soon make this new feature available to additional charities. Access is available via this link.
While the new Donate feature will no doubt be of benefit to all involved charities, Facebook will benefit from the collection of data — such as billing information — which can be used to aid the online retail and gaming divisions of the social network.
That is not to say that Facebook is not genuinely eager to help out charitable causes — it is not charging a fee to process donations. Rather, it is a smart business move that not only helps numerous good causes, but hands the social network more advertising ammunition.
Jennifer Cowan is the Managing Editor for SiteProNews.