December 18, 2013
Facebook has acquired SportStream in a bid to take on Twitter as the best social sports source.
The social network, which has purchased the San Francisco start-up for an undisclosed sum, says the purchase is part of its “continued effort to improve the ability for people to connect through their shared interests.”
SportStream allows content producers and broadcasters to aggregate, filter and display sports data in real-time which, in turn, will enable Facebook to “meaningfully improve the ability for all of our partners to access and utilize the insights from Facebook’s tools and APIs,” Facebook vice-president of media partnerships and global operations Justin Osofsky said in a statement.
“From the 30 million people in the U.S. talking about the NFL during opening weekend to Kobe Bryant announcing his return to the Lakers via his Facebook Page earlier this month, a spirited conversation about sports is happening on Facebook both in real-time and over the water cooler the day after,” Osofsky said.
“SportStream’s demonstrated track record of surfacing interesting and engaging content, along with their deep understanding of our products, means that we will be able to build a better experience for the people who use Facebook, and for our partners who depend on us for real-time insights.”
SportStream, in a post on its website, said it was “excited” about joining the Facebook team.
“Facebook sees the value in our technologies and team, and we’re excited to be a part of their continued investment in their platform,” the statement said. “With this next step for SportStream, we’ll have greater resources to continue to do what we do best. We expect to make an impact on the more than 1 billion people who use Facebook as well as the many valued sports media businesses and professionals, teams, leagues and players that use Facebook to better connect with fans. At Facebook, we will continue delivering great experiences with our existing partners and actively work with them on transition planning. And we’ll be scaling and further developing tools and resources to help many, many more partners going forward.”