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January 2, 2014

iPhone top Smartphone Over Holidays, but Kindle and Surface Beat iPad

Apple may have been king of the Smartphone holiday sales heap, but it was Microsoft and Amazon that cleaned up in the tablet department.

The news is a surprise to many because Apple’s iPad has traditionally been the tablet of choice at Christmastime.

“After examining changes in North American Web traffic share, we found that Amazon and Microsoft had the most promising holiday seasons within the tablet marketplace while Apple was the only manufacturer to gain usage share amongst all major Smartphone competitors,” a press release from analytics firm Chitika said.

By measuring digital ad impressions created by Smartphones and tablets in North America, Chitika discovered iPhone use grew by 1.8 percent from Dec. 25 through Dec. 29 compared to Google-branded devices gaining a mesely 0.7 percent. Samsung, Motorola, HTC and LG’s use shares dropped.

The iPhone also took the top spot in Smartphone Web traffic with 54.3 percent. Samsung trailed with a 23.7 percent share

When it comes to tablets, however, Apple fared the worst, losing 1.3 percent of its share of online traffic after the holidays. Amazon led the pack with a 0.6 percent gain, followed by Microsoft with an increase of 0.5 percent, while Samsung had 0.3 percent.

Chitika attributed the iPad’s decline in ad impressions to its much higher prioce tag when compared to Amazon’s Kindle tablets and Microsoft’s Surface devices.

The iPad does, however, have the highest share of online tablet traffic at 76.1 percent. Amazon placed second with 9.4 percent, followed by Samsung with 5.9 percent.

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Jennifer Cowan is the Managing Editor for SiteProNews.

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