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January 13, 2014

PayPal Making Checkout Easier to Help Businesses Up Conversion Rates

PayPal has debuted a new “in-context checkout” which the company says will not only increase conversion rates, but make it easier for customers to pay retailers and service providers.

In-Context Checkout enables customers to pay in just one or two clicks, making it more likely shoppers will complete their purchases, says vice-president of retail services Don Kingsborough.

The new check-out process, which is currently being tested on a handful of large retailers, is all about integration.

“Now, when customers pay with PayPal online, the entire checkout experience can happen entirely within the merchant website, in a process that takes just a few seconds and requires fewer steps than before,” Kingsborough says. “In addition, merchants only need to do one integration to get the same seamless checkout experience on a computer, tablet, or Smartphone.”

Even switching devices won’t affect checkout performance, according to the website which promises “the same experience across Smartphones, tablets, and PCs.”

Customers who qualify (based on their credit history) can take advantage of PayPal’s new Bill Me Later feature which gives them six months to pay. The retailer, of course, still gets paid at the time of purchase.

Once the testing phase of the new platform is complete, PayPal will make it available to all large eCommerce sites during the first half of this year. It will roll out to small- and medium-sized retailers in the months after.

Beginning in February, PayPal is also enabling many MICROS and Discover merchants to accept payments from customers via their Smartphones, either by scanning a QR code or entering a four-digit short code into a PIN pad.

“I am pleased to share that payment code is already available at more than 1,500 locations in the U.K.,” Kingsborough says. “Additionally, it is available as a payment method across hundreds of taxis in Canberra, Australia, with the goal to rollout to thousands more by mid-2014.”

PayPal Beacon, a new tool the firm announced in September, is currently being tested by a small group of retailers in the U.S. and Australia. Testing will soon begin with merchants in the U.K., Canada, France and Germany as well.

Beacon is a small device that plugs it into a wall socket or a laptop and then sends out a Bluetooth low energy signal to anyone with the PayPal app.


Jennifer Cowan is the Managing Editor for SiteProNews.