January 14, 2014
Yandex, Russia’s most popular search engine, has inked a deal with Facebook which will allow it to include the social network’s “firehose of public data” in its search results.
Beginning today, Yandex will have immediate access to all public content from Facebook members in Russia, Ukraine, Belarus, Kazakhstan, other CIS countries and Turkey. The deal applies only to public data from Facebook users in the above countries — all private posts remain private.
The deal also allows the Russian search engine to search for people and company pages on Facebook.
“At present, Facebook posts from users in Russia, Ukraine, Belarus and Kazakhstan pop up in search results only on the Blogs part of Yandex Search, but soon they will be added to the service’s main Search page, giving users even fresher answers to their questions about recent and current events,” Yandex said in a blog post.
“Along with answers to such queries, Yandex will add up-to-date articles and videos, among other things that have had great resonance among Facebook users. In addition, the popularity of materials in the social network will be taken into consideration when ranking search results.”
The partnership means people will have a better chance of finding someone, such as an old friend, online without having to register on every single social network to do so.
“It would also allow a user to tap in to all the discussions of some interesting event all together in one place,” Yandex said.
The search engine already partners with Twitter in such a way, and indexes status updates in LiveJournal, VK and others.
Jennifer Cowan is the Managing Editor for SiteProNews.