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January 15, 2014

Horizon App Aims to Rid Users of ‘Vertical Video Syndrome’

If you’re one of those people who can’t stand vertical videos shot with Smartphones, there’s a solution for you.

Horizon, now available in the App Store, has been created with one goal in mind: to ensure videos are always shot horizontally.

The app makes recording horizontal video really easy. If the phone is tilted vertically, the app creates a horizontal recording area. If more people enter the frame, the user can simply turn the phone on its side and the frame enlarges.

In viewing mode, tilting the phone from portrait to landscape simply appears as though the camera is zooming in and out.

This video demonstrates how the technology works:

The app may have more of an impact than one would think.

In fact, vertical videos have become somewhat of an annoyance in a world where movie screens, televisions, computer monitors, laptops and even web-based video viewing sites like YouTube all have a common denominator: they’re made for horizontal videos.

Several parody videos making fun of what’s now known as “vertical video syndrome” are encouraging Smartphone users to turn their phone and use landscape mode for recording video content.

The app’s creators say they were victim to the syndrome themselves, which prompted the team to come up with a solution, and Horizon was born.

Horizon includes some neat filters for video recording and records in several different resolutions. Currently, however, it’s only available for iPhones.


Megan Abraham is a staff writer for SiteProNews.