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January 23, 2014

How to Use Storytelling in Copy for Better Results

Writing, Blogging
Photo Credit: Michael Heilemann via flickr

Storytelling is all the rage right now and with good reason: it can turn ho-hum copywriting into high-converting copy.
When you use storytelling principles in your web copywriting, blog posts, videos and more, you:

  • Get people involved in your message;
  • Make the information you’re sharing through your copy more personal and;
  • Build connections easier than with more sales-oriented copy.

The use of stories makes copywriting more interesting as well as your blog posts, press releases, e-mail and more.

To read the remainder of Karon’s article, click here.


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Karon Thackston is president of Marketing Words Copywriting Agency helping Amazon sellers, eCommerce site owners and content marketers rank higher, convert better and make more sales.

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