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January 23, 2014

How to Use Storytelling in Copy for Better Results

Writing, Blogging
Photo Credit: Michael Heilemann via flickr

Storytelling is all the rage right now and with good reason: it can turn ho-hum copywriting into high-converting copy.
When you use storytelling principles in your web copywriting, blog posts, videos and more, you:

  • Get people involved in your message;
  • Make the information you’re sharing through your copy more personal and;
  • Build connections easier than with more sales-oriented copy.

The use of stories makes copywriting more interesting as well as your blog posts, press releases, e-mail and more.

To read the remainder of Karon’s article, click here.


Karon Thackston is president of Marketing Words Copywriting Agency helping Amazon sellers, eCommerce site owners and content marketers rank higher, convert better and make more sales.