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February 5, 2014

Facebook, Pinterest, StumbleUpon Driving Traffic on Social Scene

Image courtesy of (tungphoto)/ FreeDigitalPhotos.net

When it comes to driving traffic, Facebook and Pinterest are head and shoulders above their social networking peers.

A new study from Shareaholic has revealed that Facebook, Pinterest and StumbleUpon effectively left rivals Twitter, LinkedIn, Google+, YouTube and Reddit in the dust.

The three social media destinations enjoyed the strongest traffic gains from September to December of 2013 with the globe’s largest social network’s share rising 48.85 percent. Pinterest’s share rose 30.06 percent and StumbleUpon’s share grew a whopping 54.36 percent.

“Facebook drove more than 15 percent of overall visits sites received. Pinterest’s share was surprisingly close to five percent,” reads an article by Shareholic marketing manager Danny Wong.

“For a site that’s not yet four years old, Pinterest is a force to be reckoned with. The pair, together, drove more than 20 percent of overall visits to sites. One might say that — among social media platforms — Facebook is king, while Pinterest is queen (even though Pinterest is still an excellent platform for men).”

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Facebook, the study discovered, also took the top spot in the social referrals rankings, driving more than double the referrals of the seven other social networking sites combined.

The study described Twitter’s traffic share as “pretty flat,” adding that its overall visits dipped 4.31 percent, although it was able to Twitter keep its No. 3 spot on Shareaholic’s list.

Reddit and YouTube had much larger traffic dips, however. Reddit’s share of overall visits shriveled 17.68 percent since September and YouTube’s plummeted 34.97 percent.

LinkedIn’s share fell 26.96 percent to put it in seventh place, beating out only Google+ when it comes to driving traffic. Despite being in last place, Google+’s share was up 18.98 percent.

“Given their tiny contributions to sites’ overall traffic, these translate to a loss of 0.02 percentage points for LinkedIn and a gain of 0.01 percentage points for Google+,” reads the Shareholic blog. “The two now drive roughly the same amount of visits to sites, and were tied last month as the seventh leading source of social traffic.”

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Jennifer Cowan is the Managing Editor for SiteProNews.

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