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February 6, 2014

Dad’s Emotional Plea to See Late Son’s ‘Look Back’ Video Tugs Facebook’s Heartstrings

St. Louis, Missouri resident John Berlin in his emotional plea to Facebook to see his late son's 'look back' video.

Facebook has granted the emotional plea of an American dad longing to see his late son’s 62-second ‘look back’ video on the social network.

As part of its 10th anniversary celebrations, Facebook is enabling its users to create their own ‘look back’ movie.

And, for St. Louis, Missouri resident John Berlin, that ‘look back’ was a perfect opportunity for him to relive the highlights of his 22-year-old son’s life in the years before his death. Jesse Berlin died Jan. 28, 2012 of natural causes.

To make his case to Facebook, Berlin created a one-minute and 24-second YouTube clip to ask Facebook CEO Mark Zuckerberg for his help.

“You ever do something crazy because you just don’t know what to do anymore? Well that’s what I’m doing right now,” Berlin said, adding the video was a “call out” to Mark Zuckerberg and Facebook.

Fighting tears, the emotional dad explained about the death of his son before asking for Facebook’s help to see Jesse’s movie.

“All we want to do is see his movie. That’s it,” Berlin said. “I don’t even need to get on his account. If guys could do it yourself, I don’t care.”

He then asked his friends and everyone who saw his YouTube plea to share it in the hopes it would eventually be seen by “someone that counts.”

“I know it’s a shot in the dark, but I don’t care,” he said. “I want to see my son’s video.”

Facebook told news channel PIX11 Wednesday night that the social network had seen the video and wanted to grant Berlin’s request.

“We have people working on it now,” Facebook spokesman Jonathan Thaw told PIX11, adding it had been trying to reach the grieving dad by phone.

PIX11 said they received a call back from Facebook just 20 minutes later to say the social network had talked to Berlin and his request was being granted. He and his family would be able to see Jesse’s video by Thursday morning at the latest.

An elated Berlin posted the following comment on Facebook:

Screen Shot 2014-02-06 at 10.13.18 AM

According to Facebook, look back videos are a compilation of a user’s highlights since becoming a member of the site. Depending on one’s length of membership, users will see either a movie, a collection of photos or a thank you card.

To edit one’s clip, click ‘edit your movie’ below the video player and then use the checkmarks on photos and stories to adjust if they will appear in the movie.


Jennifer Cowan is the Managing Editor for SiteProNews.