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Yahoo, Yelp Inking Partnership Deal

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Yahoo’s hoping to get a little closer in your community.

Various news sources, including the Wall Street Journal, have reported Yahoo has set its sights on another Y — this one being Yelp. The two are partnering to bring the San Francisco-based Yelp‘s local review system on board. This means when someone is searching for a service or product in their local area through Yahoo, the review system from Yelp will be used to help searchers.

Marissa Mayer
Marissa Mayer

While the deal is not expected to be made public until later this month, it was just last week — during Yahoo’s weekly meeting of the minds — when Yahoo CEO Marissa Mayer told the big wigs what was going down.

While it’s interesting, it’s not exactly anything new. Yelp has already entered similar partnerships with Microsoft and Apple.

If you’re not familiar with Yelp you should be. The company’s not a new face on the Web, it has been around since 2004 with a goal to “to help people find great local businesses like dentists, hair stylists and mechanics.”

In last year’s fourth quarter there were roughly 120 million monthly visitors to the site which now boasts more than 53 million reviews written by customers and users of services from thousands of cities.

So, what’s it mean that the two are partnering?

It’s too early to know if the partnership is just another shake-up introduced by Mayer. Yahoo already has a similar service called Yahoo Local so whether one falls by the wayside — let’s face it, it would likely be Yahoo Local — or if the two will integrate is anyone’s guess.

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W. Brice McVicar

W. Brice McVicar is a staff writer for SiteProNews.