February 14, 2014
Content marketing is continuing to play an increasingly important part in marketing your business effectively.
There’s only one small problem. You need to have a steady and consistent supply of content for it to work … and how can you come up with enough content marketing ideas to keep that flow going?
What content can you continue to create that will attract the right traffic for your business, and bring new leads and customers through your door?
That’s where this article comes in, and it’s actually far simpler than you might believe.
Here are 14 awesome ways to keep ideas flowing into your content marketing funnel, and allow you to build an increasing level of online visibility and traffic for your business in the months and years ahead.
1. Keyword research
Did you know sites like eHow.com have built much of its success on keyword research? Its content is largely created on what its research tells it people are looking for online. You can simply employ the same strategy.
Quora has a huge amount of potential for idea generation. It contains queries on a ton of different topics — simply find your niche, and look through the queries to discover what people are trying to find out about.
3. Customer Questions
Your own customer support is an invaluable source of ideas, because you hear straight from the horse’s mouth what information your customers and prospects are looking for.
4. Blog Comments
Similar to the above, comments on your blog enable you to listen directly to your marketplace, and you can then create content to respond to those needs.
5. Other Blogs In Your Niche
By reading other blogs within your niche, you can get some great ideas for your own posts, and gain further inspiration from the comments they receive. For example, you might be able to flesh out a topic they briefly touched on in their post, or approach it from a new angle.
Search Twitter and discover what’s happening in your own niche. As well as comments you’ll see links to a lot of other content that could help inspire your own.
7. Hot Topics
What are the main topics of conversation in your industry right now, from your customer’s point of view? What are their primary concerns, right now?
8. How-To Tutorials
How-to type content remains very popular, and providing such content is a great way in which you can immediately gain authority and trust with someone. You’ll also find people get referred to your tutorial from others who have benefited from your advice.
9. Items in the News
What’s in the news right now that affects customers in your niche? Alternatively, how could you adapt and apply key news stories to your business? Tapping into the conversation already in your customer’s mind can be a powerful way to capture their attention and reach audiences who haven’t come across you before.
10. Previous Content
Content you have created before can easily form the basis of new content. For example, you can approach it from a different angle, or use a different media. A blog post written previously can form the basis of a video on YouTube. Topics briefly touched on before can be expanded into completely new content items.
11. List-From Content
This article is a list-form article — content formed on the basis of creating a list about something. What lists could you create of relevance for your own potential customers?
12. Stay Alert!
Train your brain to take advantage of new ideas as they arise. Opportunities for new content are all around you. Start carrying a notebook and pen around with you, or use your Smartphone. Jot down new ideas whenever they arise.
Your brain will get used to it, and supply you with increasing numbers of ideas to pick from.
13. Interview Someone
Who is well known and familiar to your customers, and who has relevance to your business (or how can you make what they do relevant)? You’ll be surprised at how willing most people are to be interviewed. Just make a list of questions, and record the conversation … use Skype or a Google Hangout.
14. Interview Yourself!
Either ask someone to interview you, or interview yourself. This gives a great opportunity to display your expertise, gain credibility with your audience, and reach new audiences you wouldn’t otherwise reach. For example, someone interviewing you could make the interview available to their own list.
So there you have it … 14 simple ways to get an everlasting supply of awesome ideas for your content marketing.
For more detail on these ideas and how you can put them into practice, see:
Steve Shaw is a content marketing expert and founder of SubmitYourArticle.com, which enables businesses to syndicate their content to publishers worldwide, increase their online visibility, and attract new customers and prospects.