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Useful Facts About SEO and Social Media

How do SEO and social media help drive traffic to your online business?

When it comes to driving traffic to your business, SEO and social media platforms both play major roles. To better understand how SEO and social media platforms help your business, it would be easier to look at facts and statistics so you can understand how companies similar to yours have succeeded by using these two traffic drivers.

Facts About SEO

SEO has a major impact on long-term lead generation. 59% of marketers agree that SEO has had the biggest effect on their lead generation goals. Social media was second with a percentage of 21%, while pay per click is 20%. It is not surprising, therefore, that most businesses plan to increase their SEO budget.

When it comes to lead generation, 49% of marketers in the B2C business seem to agree that SEO ranks in first place when it comes to impacting their businesses. Pay per click and social media followed closely in that ranking with 26% and 25%, respectively. If you are considering doing SEO yourself as opposed to hiring an agency, make sure to give that decision a second thought. 21% of marketers agree that SEO agencies are far better at SEO than doing it in-house. Only about 11% agree that in-house SEO is preferable.

Social Media Facts

More searches are taking place in social media search engines than ever before. In 2012, searches in popular search engines such as Google and Yahoo dropped by 1%, while searches on social media sites increased by a dramatic 8%. Networks like Twitter, Facebook, and Amazon account for a majority of these searches. That does not mean you should ignore the power of organic search; it still carries significant weight. However, it is an important indicator that shows people are becoming more and more geared towards utilizing social media sites for acquiring their information.

Trends in Traffic Generation

The demand for SEO skills has risen dramatically in the past year. Job boards like Indeed.com recorded a 1900% increase for SEO job postings. It has also affected LinkedIn; there has been approximately a 112% increase in the number of profiles containing the word SEO.

Equally powerful is the use of emails for spreading the word about your brand. There are over 62 billion emails sent every day. An average person spends a certain amount of time each day reading emails. This is a powerful tool to use if you know how to utilize it effectively. What this tells you is that there are inherent benefits in utilizing different forms of marketing in your social media pages and websites.

Incorporating email marketing as part of your campaign will help you expand your reach even further. This can result in finding valuable customers over time. 81% of marketers that use this strategy call it “effective”. It’s true that SEO drives traffic, but it is email that actually drives conversions. 29% of marketers agree that traffic converts at the highest rate when done through email marketing. 22% say that email is their main source of conversion.

Don’t Forget About Blogging!

Of equal importance is the need to make blogging a part of your SEO and social media strategy. Over 92% of Fortune 500 companies are not utilizing the power of blogs for their businesses. This opens a window of opportunity for small and medium-scale businesses to take their fair share of the market.

It has been estimated that companies that blog at least 15 times per month generate over 5 times the traffic of companies that do not blog. A high percentage of companies that blog have acquired customers through their blogs. If you are thinking of going into social media marketing, you should be aware that blogging is the core of many social marketing strategies. 59% of companies say that blogging contributed significantly more to their business than any other method.

Time Tested and Effective

The facts and figures explained above should be enough to demonstrate the importance of SEO and social media when it comes to your online business efforts. However, it’s also important to realize that social media marketing isn’t simply utilizing Facebook, Twitter, Pinterest, and other social media giants. While using these sites can make a big difference in increasing visibility, there are other forms of social marketing that are considered less often, but are equally powerful. Email and blogging are older forms of social media marketing compared to Facebook, Twitter, and Pinterest, but they are time tested and effective. Even with the changing trends in our modern lifestyles, email and blogging have still managed to be a very effective method of driving traffic to your business.

About the author


Gabriel Ungureanu

Gabe Ungureanu is a best selling author and a true professional when it comes to Creating a Website. Get his latest kindle book on Social Media Marketing by visiting http://www.topwebspecialists.com/social_media_marketing or you can search for "askGabe" on amazon.com


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  • I’m specifically interested in the numbers and stats for the Blogging aspect, so if you have any links for the source of this information I would very much love to see it!

  • More businesses should learn a thing or two about SEO and Social Media Marketing. No use having all the bells and whistles on a website when it’s invisible in the search engine result pages.

    Businesses should set part of their marketing budget to online marketing and SEO. Otherwise they’ll be left behind in this highly-competitive Internet landscape.

  • I have used social media and blogging for SEO and it worked very well for high ranking. Youtube is owned by Google so putting good videos on Youtube can dramatically increase your ranking on search engines as long as you put keywords in the video title, description, and tags.

  • Blogging has been proven as the most effective way to engage visitors/customers. Research has confirmed this fact. There is no other way than blogging that you can share experiences, information, knowledge, tips, reviews etc in personal way. Readers love personal views.

  • Great stats and facts! It’s true that with the present time the Demand of SEO is increasing, and SMO is getting very popular in searching.

  • There is no doubt that seo is the dominant factor in traffic generation. But e-mail marketing is still effective. I think e- mail marketing is the cheapest way to market on the internet. Social media is mostly useful for branding or brand activation for a new product.

  • people looking for information because they need that information, and search for the information that could be done through a variety of ways: from the manual (by asking more out) or use the search engine.
    useful websites is a web that understands the needs of people and able to meet the needs of others, and has a good search ranking in the search engines.

  • It’s sad how many times I see companies misuse Social Media. You should have all of your social media links point to your website. Do not cross market and promote. Do not direct your twitter followers to FB and then direct them to your site. The goal is to get your audience where you need them – your site, so you can make money. Social media will either help you or severely hinder you. Use it wisely.

  • This article shows that we need information to succeed in internet marketing. If one is not informed, he will be deformed. With this post it is clear that good SEO practice in whatever form combined with social marketing activities are requirements for traffic flow to any website or blog. While one thinks of traffic, one should also think of traffic conversion. A good internet marketer I am sure will not hesitate to implement those suggestions contained in this post.

  • Thanks for those interesting facts and figures which confirm our experience in the event catering business in Switzerland. The very big players aren’t aware of the importance of social media, blogging, etc. and the very small can’t afford it, which leaves a huge opportunity for medium size catering companies like ours.

  • SEO is one of parts to increase online business, by appying SEO at website or blog, traffic would be increase significantly