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February 19, 2014

HTC Launches New Program

Advantage Features Updates, Screen Replacement, Storage

HTC photo — The HTC One.

Customer satisfaction — or the goal to achieve it — has resulted in HTC launching a new initiative.

HTC Advantage, promoted as “an unparalleled initiative,” gives Smartphone owners added benefits after investing in a new device. It’s a move that makes sense, the company said in an announcement Tuesday, because consumers spend a great deal of money on their products and it is time to ensure those customers remain happy.

banner-advt-logo“Creating premium products that offer customers the best and latest has always been the HTC way, and now we’re carrying that commitment beyond the handset purchase to ensure customers remain satisfied beyond day one,” HTC Americas president Jason Mackenzie said in a press release. “In line with our history of firsts, we want to be the first to protect the investment customers make in our premium devices, and have created a new position of vice president of customer experience to oversee this commitment as well as the launch and evolution of HTC Advantage.”

The ‘advantage’ means when someone purchases any HTC One they’ll receive major Android updates for two years. In addition, the phone’s screen will be replaced should it be damaged within the first six months.

Customers will also receive 25 GB to 50 GB of free online storage and device back-up.

“Keeping customers happy is something we believe a premium product maker should do, so we commit to continually listening to our customers and developing new, innovative solutions based on customer feedback and addressing their pain points over time–that’s the HTC Advantage,” customer experience vice-president Ed Kuhner said.


W. Brice McVicar is a staff writer for SiteProNews.