February 24, 2014
Netflix and Comcast have announced a “mutually beneficial” deal that is also good news for consumers.
As part of the multi-year agreement, announced Sunday after many months of “collaboration,” Comcast’s U.S. broadband customers will now receive a “high-quality Netflix video experience for years to come,” according to a joint press release.
The establishment of a “more direct connection” between the two companies also allows for future growth in Netflix traffic which, of course, is the main goal of the Internet streaming television service.
Although the terms of the deal were not disclosed, the companies did say that Netflix will not receive any preferential network treatment. The deal is similar to those established with other networks.
Comcast Corporation is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal.