March 25, 2014
Company the Maker of Ray-Ban, Oakley and Vogue-Eyewear
Glass, Google’s computerized spectacles, have not received many accolades for being cool or attractive.
The technology titan has been working hard to change that in the past six months and, on Monday, announced it has joined forces with Luxottica, the company behind some of the most popular eyewear available including Ray-Ban, Oakley, Vogue-Eyewear, Persol, Oliver Peoples, Alain Mikli and Arnette.
“You’re not going to see Glass on your favorite Oakleys or Ray-Bans tomorrow, but today marks the start of a new chapter in Glass’s design,” reads a Google+ post. “Excited? Because we definitely are.”
Google said Luxottica will offer its design and manufacturing expertise to bring customers even more Glass style choices when the device finally hits store shelves. Explorers, Google’s group of volunteer testers, will be the first to be able to take advantage of the new designs.
“Luxottica understands how to build, distribute and sell great products that their clients and consumers love – something we care deeply about at Glass, too,” Google said. “Luxottica’s retail and wholesale distribution channels will serve us well when we make Glass available to more people down the road.”
While the first version of Glass proved popular with Explorers, the glasses themselves resembled something straight out of Star Trek and were much maligned as a result, prompting Google to take action.
Glass received its first makeover last August. Google Glass lead industrial designer Isabelle Olsson posted pictures of a more feminine, animal print design on her Google+ page.
This was followed by the launch of the Titanium Collection in January which offered up a number of new styles for Glass. The four titanium frame styles in the collection are: Bold, Curve, Thin, and Split. The two tinted shade styles are Classic and Edge and cost $150. Currently, there are more than 40 different ways for Explorers to “make Glass their own.”
Google officially unveiled the glasses during its I/O conference in the summer of 2012. At that time, the headset, which was controlled by head movements, had video and audio capability and a built-in compass and accelerometer. There have been many additions and improvements to the device since then.
Jennifer Cowan is the Managing Editor for SiteProNews.