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March 26, 2014

Gmail Test Offers Pinterest-Like Look for Promotions Tab

Google has given its Gmail promotions tab a Pinterest-like makeover.

A new field trial for Gmail is enabling users to view the Promotions tab as a grid loaded with imagery.

The feature enables Gmail users to more easily determine if e-mails from companies regarding sales, deals and other offers actually interest them, but only if the Promotions tab is enabled.

Google image

Google image

“Promotional mail has a lot of images, from pictures of snazzy new shoes to photos of that rock-climbing gym you’ve been wanting to try,” product manager Aaron Rothman wrote in a blog post.

“But right now, those images are buried inside your messages—and with only subject lines to go on, it can be a challenge to quickly pick out the deals and offers that interest you most. To help you find what you’re looking for faster, you can now sign up for a new field trial for Gmail that lets you view the Promotions tab in a more visual way.”

Those who sign up and are then selected to take part in the trial can take advantage of unlimited scrolling to make it easy to quickly find messages of interest. Users will also be able to toggle between the new visual grid view and the standard list view with just the click of a button at the top of the tab.

“We’re just experimenting for now, but we hope this view will make it a little bit easier for you to get things done,” Rothman said. “Sign up at and if you’re selected, we’ll follow up for your feedback.”

Those who send promotional e-mails can get details via the Gmail Developers site to give their readers a better experience using the Gmail grid feature.

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