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April 9, 2014

Google Goes After Businesses With Glass at Work Program

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Google is targeting a whole new demographic with its newly announced Glass at Work program: enterprise.

Google has broadened its Explorer Program to include businesses — a bid to capitalize on the largest market available. If Google can convince companies its computerized eyewear would be an asset in the workplace, it is looking at much higher profits than if it stuck with just the tech geek demographic.

“In the last year we’ve seen our Explorers use Glass in really inspiring and practical day-to-day ways,” reads a Google post. “Something we’ve also noticed and are very excited about is how Explorers are using Glass to drive their businesses forward. A number of companies have already teamed up with enterprise software developers to create new ways to serve their customers and reach their business goals.”

To that end, Google has launched a Glass at Work forum for developers.

“If you’re a developer who is creating software for U.S based enterprises, we’d love your help in building the future of Glass at Work,” Google said.

Two examples of companies using Glass to enhance their business are NHL team, the Washington Capitals and oilfield services firm Schlumberger.

The Washington Capitals have teamed up with APX Labs to offer a fan experience in which real time stats, instant replay and different camera angles are all brought directly to fans through Glass. Schlumberger, meanwhile, is working with Wearable Intelligence to use Glass to increase safety and efficiency for employees in the field.

“This,” Google said, “is only the beginning of what’s possible for Glass and business.”