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Link Building Tips That Actually Work

Link building is essential to an online business’ success. Links don’t just aid the all-important organic SEO efforts, but they help people find your business throughout the web, build strong relationships with integral partners, generate leads, and strengthen your brand identity. Yet many marketers still struggle with tested methods to amass quality links; it’s quite simply not an easy process.

The long-term link building strategy is simple: create a credible, stellar reputation as an authority in your space, and people will find you and automatically choose to link to your content. But that can take years of hard work to develop, and we all need links in the short-term to survive. Link marketing tactics, therefore, can help you pave the way to success. Below are some trusted techniques that actually work.

Tip #1: Interviews. Lots and lots of interviews.

If you’re a newbie to the process of building links, start interviewing everyone in your field and write comprehensive articles about their insights and opinions. This kind of content is highly valuable to your core demographic, if executed properly, and can amass loads of links in return. It’s also a great exercise to further your expertise and connections with the movers and shakers in your field. It’s an old trick in the link building handbook, but it’s still highly relevant and effective.

Tip #2: Social Media is Your Friend

These days, social signals essentially equate to a web page or link, so amassing tweets, Google+ posts, and similar shout-outs are integral to link building. In fact, Google+ links pass Page Rank to the sites they point to, and other social networks do the same. Shareable content gets noticed by search engines, so craft yours in a manner that encourages shares, likes, and related social signals. Your link building and organic SEO efforts will reflect these efforts tenfold.

Tip #3: Repost Viral Content

Google+ isn’t the only social tool that can aid you in your link building quest. Consider the treasure trove of content on sites like Facebook and Tumblr; these are by far two of the best channels to find content and assets worthy of links.

The methodology is simple: if you’ve taken the time to become an expert in your space, you should also highlight like-minds and repost valuable content. If you find pieces your audience would love to see, share them, and in turn, you too may be linked to by the experts you choose. It’s a “I’ll scratch your back and you scratch mine” kind of approach, without the need to beg someone to be your link partner. Find great content, be proactive, and the favor will often be returned.

Tip #4: Diversify Your Content

Articles and blogs are the typical go-tos for content generation, but the more you diversify, the more you’ll increase your odds of getting links from all across the web. Podcasts, videos, infographics, and other formats have higher odds of becoming viral, and therefore can do more to build your external links.

Tip #5: Watch Your Metrics Carefully

Keep a close eye on the content you create, and take special note of the pieces that get the most shares and attention. Take inspiration from the content you produce that gets the biggest positive response; these should be the foundation you use for new content ideas. Of course, the reverse is true; those pieces that flounder give you great insight on what not to do in the future.

Tip #6: Let Your Competitors Pave the Way

Just as your metrics tell a very poignant tale, so do the results of your competitors. Research where they receive the majority of their links from, and the methods employed to gather these links. This analysis will also help you to identify ideal partnerships. Tools like OpenSiteExplorer are aces at helping you get the inside scoop.

Tip #7: Build a Comprehensive Collection of Premium Images

If you’re in this link building business for the long haul, and your industry necessitates the use of gorgeous graphics, building a database of these images can be a huge bounty for links as well. Yes, this requires a budget, as you’ll need to hire a photographer/designer or have one on staff. But the benefits are substantial if your images are used by bloggers and journalists en mass – that’s a lot of valuable links, should you be successful.

Tip #8: Guarantee Link Relevancy

Make no mistake, all links are not created equal. In all of the efforts that you employ, it’s essential that you make sure all external links are relevant to your business. If you run an online hardware store, as an example, links from a self-help guru are not going to help at all. Links need to, as a rule, be related to your industry, and aid in validating your expertise and authority. Gathering a bevy of unrelated links will actually hurt your rankings, rather than give them a boost.

Tip #9: Create Epic Content

Last but not least, it’s the most obvious but least honored tip – ensure every last piece of content you create is truly of value. No one wants to link to lackluster content. If it’s attention you’re seeking, you’re wise to put your best foot forward with everything you publish. If it’s not interesting, it’s not linkable, and it won’t do anything for your SEO or brand identity. Quality should always, always trump quantity.

What other tactics have helped you amass high quality links?

About the author


Tina Courtney

Conscious online marketer, web executive, and multi-faceted writer Tina Courtney has been creating and fostering online innovations since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She’s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, influencer marketing, community management, lead generation, and project management. Tina is also a certified Reiki practitioner, herbalist, and accomplished life coach.  Learn more on LinkedIn, Facebook and Google+. Visit My Google+ Profile


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  • If the single purpose of your site is to sell something, no one will want to link back to you. Pretty much all sites sell something, even edu and gov, but selling is the sideshow not the main event. It goes without saying your site should be complete and while the best sites never stop growing, do not try for back links while under construction. It also helps to first link to those you’d like a link back from so you can say, “We link to you.” even if you don’t get a link back the outgoing good link and alt/link text can turn up in searches. The best way for new sites of good quality to get quick back links is to hand submit unique descriptions to aged directories of good reputation. With an eye to how many sites are waiting review in queue, a good investment of a tiny advertising budget is to purchase a speedy fast pass express review on better free/paid directories.

  • Nice tips, we should also post eye catchy images in the content but they must be relevant to the content that can help to sharing our content. As well as we should use alt tags in images.

    • While my comment awaits moderation, how is it spam comments like this get through moderation or are not moderated or removed? Don’t they know links here are nofollow?

  • 100% agree with all points made in this article. As a graphic designer, I can attest to the coolest back links from other webmasters who share my graphics as well as traffic from my url being on my photos.

  • Thanks for this post. I guess one can not know all the back link tactics that can be implemented. It is always good to read posts just like yours to learn new ways. I like the tips about using premium images. I will try it.

    Once more thanks for sharing.

  • Very correct article. Bookmarking this, gonna need this for my next article about link building too. I am a newbie blogger and really helps me reading articles that can help me gain organic and quality traffic..

  • Facebook and Twitter are both very good tools as mentioned in point #2. Have to be careful not to flood peoples feeds, but if you do it the right way it can be invaluable.

    Im also a believer in tip #9 as well. If you write good, quality content that people will be interested in, rather than flashing ads in peoples face, it will work much better in the long run.

  • Valuable article on link-building. I am sure many of them must be unaware of this tactics. Thanks for the share.

  • Great read, nice tips but what about website directoris across the web. Are they still valuable? I can’t find aby relibele recent informations about this kind of link buiding. Do it or not to do it?

    • Great question, Chris – directories received well-earned negative reputations in search engine land, however, some reputable directories still exist. Overall, they’re a no in my book, unless you know the folks listed are all credible and there is true intrinsic value. Overall, they just aren’t trustworthy anymore.

  • Very Informative and helpful article.Really helps me reading articles that can help me gain organic and quality traffic..

  • Top tip – investigate the links your competitors have, where they are coming from and how you can emulate that linking profile. What did they do for that link and how you can do something similar.

  • I never thought social media and re-posting viral content was helpful. Thank you for the tip, will start trying it today.

  • Like and appreciate other posts/ articles feedbacks tweets and fb posts repin reshare, retweet will also Help

  • Wow… amazing tips. This helps me lot in achieving more careful work on my SEO for my PINCODE website..

    thanks dear.

  • Thanks for the tips. I believe broken link building is also effective. All of these are relative, sound advice for sure. Thanks for sharing.

  • Great Article, Nowadays many webmasters are in a dicey situation regarding which kind of links they should build. But this article has cleared up how and what kind of links should be built to get rankings in the serp’s.

    Thanks Tina for this wonderful article. 🙂

  • Wow… amazing tips. I will surely follow this and also update here that what i achieve. I have website for ANDROID APPS for which previously it has daily 10000 pageviews but suddenly from last 1 month it drop down to just 1000 pages. I Have checked my backlink report and notice that lot of my links are getting deleted. Hence i relaise that i think this is the reason why my search position in google gets down day by day… thanks for such a nice post…

  • Great link building tips but make sure you have your on page SEO done properly as this will help with free organic traffic to your site and have you ranking much higher possibly page one. Check your site against a list of suggested organic SEO requirements at http://goo.gl/mL2fi0

  • Good quality link building helps in natural linking which helps search engine to crawl the web and it also defines the relative importance of your business with your customers.

  • Thanks for the help, You really cleared up this procedure of link building for me. Will you be posting more information about link building again?

    I have bookmarked your site in the meantime.

  • I was looking for link-building strategies and found this article. Your tips on images and redistribution of social media are very precise. I work at a translation company called Pangeanic, for some time we concentrated on link acquisition and purchasing backlinks. It works for a while, we got some results, but it is diversifying that pays, just as investing in a well-designed website. We paid professionals to re-design the whole of our website and began to rank worldwide as a translation service. Just Purchasing links is a doomed strategy, you need to create content.

    Nowadays, we split our work half of selling, half on publishing, letting the world know what we do. So, we looked out our strenghts: The company has been a leader in machine translation strategies for some years, and a member of technology several forums. We are following that route and making our membership of several organizations work. We used videos, html, social media…And it works. Content first (obviously you need some quality service, unique idea or different model). Discipline in your approach. Then distribution.