April 17, 2014
There is immense potential in online shopping and hence lot of analysis involved in this area. Many firms are in the race of getting more customer attention and knowing what exactly will work for the firm can help. The climate is increasingly competitive, and it is imperative to know what can get you on the right platform and build a solid reputation. We have analyzed and listed six tips that can help improve performance of your online store.
Tip 1: Three-Second Test
The first impression is very important. People form a first impression on others within the first seven seconds. The same applies for online shops also. It is simple, you just have to ask two questions to yourself:
- Can the shoppers find out what the website is selling?
- Will the shoppers trust the website and use their credit cards on the site?
These are the pain points of a website, and after this, there is engagement, interaction and sales conversion.
Tip 2: Multiple Layouts
It is important to know which pages can convert more customers. Different approaches, items and aesthetics can help the visitors be turned into shoppers. It is also important to find out what works well and will help in the long run. Take a test and see the outcome of various layouts on various customers after seeing the conversion trend. Take an example of website selling rock-climbing supplies, trying to promote new shoes. In such a scenario, pictures can be used with attractive text, in another format; they may use a video explaining the effectiveness of the shoes and hands on experience of a climber who has used the shoes.
A third form can be Flash display that gives out key features and descriptions once the user mouses over. The store can test on these three different strategies to see which one has helped most to generate revenue.
Tip 3: Display of Price and Shipping Clearly
The aim remains to get rid of the pain points and help in better sales. It is important to examine the fear involved in the process of shopping and removing that fear from the mind of shopper. Some shoppers may hesitate to buy a product because of the hidden costs involved. Shipping is one such example. The website should make sure that the prices are inclusive of all charges and are clearly displayed.
Such an approach can generate understanding and confidence among the buyers.
Tip 4: E-mail Subscriptions
The buyers may like purchasing from your website, but it is important that they get devoted to your website. This will happen by mode of social media, word of mouth and e-mail marketing. The e-mails can prove to be a direct from of interaction between the product and the customer. The customers are directly linked to the brand by this mode.
You can use some java-enabled pop-ups to get the customer to your site and then give them attractive first-time deals to stay with you. Future communications will also be facilitated with the help of this mode.
Tip 5: Social Media Integration
Word of mouth is now spread on social media. Fellow consumers can be a good source of information or product review. The trust factor comes in place when we talk about recommending or appreciating a product. You can include the share button on your product page so that the presence of your product is felt by everyone. With lot of sharing and suggesting, the brand will be improved and will be included in the conversations in social media.
Tip 6: Contact Information
It is of great help to have a human face behind your business relationship. You must offer all contact information in a straight-forward form. This will lead to better answers to any customer questions and better decisions made by the customers. Overall, your company will have a reputation of one that cares. If the customers can access your website directly and get the information they want, this will give them better knowledge of exchanges, returns, etc. This will involve some cost, but it will be worth considering the consistent brand reputation that is built as a result.
An online store can help figure out what struggles are faced by customers and finding any new possible opportunities. Correct contact information can help build lot of trust. Make sure customers can contact you via e-mail. Also, try integrating social media to improve your reach. By helping the customers, you can improve your image, income and outlook.
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