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May 1, 2014

Facebook Brings Audience Network Ads Out

Promoted as Means for Advertisers to Expand Customer Reach

Facebook’s been taking flak lately for limiting the reach of pages ‘liked’ by users.

The idea behind the decreasing impact of these pages and their respective posts has been a drive to get more businesses advertising on the network. Surely by pure coincidence, Facebook has now launched a new advertising initiative for businesses.

Facebook’s Audience Network was announced Wednesday with the initiative being lauded as “a new way for advertisers to extend their campaigns beyond Facebook and into other mobile apps.”

The announcement — which in itself reads like an advertisement — explains the new initiative will give advertisers the same “personal, relevant and easy” means to reach potential customers their Facebook ads always have but, now, extends that reach to more app-based mobile experiences.

facebookimg“Ads in the Audience Network are designed to help marketers meet key business objectives, like driving app installs and engagement,” the release stated.

Audience Network ads are available in three different formats to fit the look and feel of the respective app supporting an ad.

“Early tests have shown that these ads drive great performance,” stated the company’s release.

Facebook has been under fire since it was revealed the network is scaling back on the reach of the pages portion as users are finding their news feeds inundated with posts from those pages they’ve liked.

Some news sites, earlier this spring, cited a recent study’s findings that companies’ posts dropped from reaching 12 percent of their followers in October to justsix percent by February.

Audience Network performance is expected to “vary at first” because it is still in an early phase.

“The Audience Network will roll out to more advertisers in the coming months,” stated Facebook in the release.


W. Brice McVicar is a staff writer for SiteProNews.