Site   Web

May 15, 2014

Data Caps Could be in Future of Comcast Customers

A Comcast executive is predicting the company could implement data usage caps on all cable customers by 2019.

Comcast executive vice-president David Cohen told investors at the MoffettNathanson Media and Communications Summit his company will likely institute a “usage-based billing model,” with a data cap of roughly 500GB.

“If you made me predict today, I would predict that in five years Comcast at least would have a usage-based billing model rolled out across its footprint,” Cohen said.

“But I would also predict that the vast majority of our customers would never be caught in the buying the additional buckets of usage, that we will always want to say the basic level of usage at a sufficiently high level that the vast majority of our customers are not implicated by the usage-based billing plan.”

Comcast upped its existing cap from 250GB to 300GB two years ago and began testing a new plan in which it would slap those who exceed the cap with overage fees. In fact, the firm began charging an extra $10 per 50GB of usage.

“I would also predict that the vast majority of our customers would never be caught in the buying [of] the additional buckets of usage, that we will always want to say the basic level of usage at a sufficiently high level that the vast majority of our customers are not implicated by the usage-based billing plan,” Cohen said.

“And that number may be 350 — that may be 350 gig a month today, it might be 500 gig a month in five years, but it will never — I don’t think we will want to be in a model where it is fully variablized and 80 percent of our customers are implicated by usage-based billing and are all buying different packets of usage.”


avatar

css.php