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May 16, 2014

Google Nabs Fashion, Marketing Expert to Head Up Glass Project

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Google is doing all it can to make sure Glass, its computerized spectacles, are as sleek, chic and appealing as possible.

The technology titan has hired fashion and marketing guru Ivy Ross to head up Google Glass in the hopes the former chief marketing officer at, the Web’s largest retailer of wall art, can make the glasses an item of interest for  all consumers, not just tech geeks.

Ivy Ross

Ivy Ross

Ross has also held executive positions at Calvin Klein, Coach and Gap, so it is no stretch to call her a fashion expert.

Ross in a Google+ post announced she will begin her new role at Google Monday.

Here is an excerpt from her post:

With your help, I look forward to answering the seemingly simple, but truly audacious questions Glass poses: Can technology be something that frees us up and keeps us in the moment, rather than taking us out of it? Can it help us look up and out at the world around us, and the people who share it with us?  I have spent my career–Calvin Klein, Swatch, Coach, Mattel, Bausch & Lomb, Gap and, most recently,–at the intersection of design and marketing, trying to answer questions like this in different ways, for different products.  But Glass is especially cool, as no one has really tried to answer them with a product like this before. That’s our job, Explorers!  I’m just getting started on Glass, but, because of all of you, and your thoughtful and smart feedback, I feel like I have an incredible head start.  And I look forward to learning even more from you, and experiencing Glass together.

Google this week made Glass available to all American buyers as long as the wearable computer remains in stock. The only requirement is paying the $1,500 cost for the device.

“We’re ready to keep meeting new Explorers, and we can’t wait to hear all your experiences and feedback to continue to make Glass even better, ahead of our wider consumer release,” Google said in a recent Google+ post.

Google last opened up its Explorer program for 24 hours the morning of April 15 and sold out of all colors — cotton, sky, charcoal, shale and tangerine —by day’s end.

Prior to that, Google has not opened up the Explorer program since last October. At that time, the company was looking to increase its 8,000-person Explorer program by as much as one-third.

Google officially unveiled the glasses during its I/O conference in the summer of 2012. At that time, the headset, which was controlled by head movements, had video and audio capability and a built-in compass and accelerometer.

Since then, there have been numerous changes to the device, both technically and cosmetically.


Jennifer Cowan is the Managing Editor for SiteProNews.