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June 4, 2014

Apple Gives Google the Boot in Favor of Bing

Microsoft’s Bing rang in its fifth birthday Tuesday by celebrating a significant victory over competitor Google.

Apple announced during its annual Worldwide Developers Conference this week that Bing would be the new default Web search provider in iOS, its operating system.

Apple has also incorporated Bing into Yosemite, its new Mac OS X release and has dropped Google for Bing for Spotlight, its desktop search app, according to Search Engine Land.

“As the world of devices constantly changes and new form factors come into play there will be a need to better use information, either by seeking it out or having it pushed to you, and take action,” Bing said in a blog post. “Bing has shifted its focus to be in position to be the search for this new, changing world.

“You should expect relevant information to come to you when and where you need it. You should expect experiences to adapt to you and your context, instead of the other way around.  You should expect proactive experiences that anticipate what you need. You should expect information to be actionable for what you need at home or work.  Only Bing and Microsoft can provide all of this, and we couldn’t be more excited for the next five years and beyond.”