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June 16, 2014

Amazon Says Appstore Selections Have Tripled

Announcement Comes as eRetailer Readies for Suspected Smartphone Announcement

It appears Amazon is getting ready for the launch of its own Smartphone — the eCommerce powerhouse today announced its Appstore catalog has nearly tripled in the past year.

The Amazon Appstore now has more than 240,000 apps and games and is available on a number of devices — not just its Kindle line — in nearly 200 countries. The number of new developers joining the Amazon Appstore each month has nearly doubled over last year, Amazon added.

“Developers tell us that they experience improved reach, greater monetization, and, oftentimes, higher revenue when they have their apps and games in the Amazon Appstore,” Amazon Appstore and Games vice-president Mike George said in a press release. “But this is just the beginning—we’re building more services and capabilities for developers and more Android-based APIs based on their feedback. Most Android apps just work on Kindle Fire, and with an Appstore made for Android devices, Amazon’s Appstore can help developers distribute their apps on Android devices all over the world. It’s a great time for developers to bring their apps to the Amazon Appstore.”

Amazon’s announcement comes as it gears up for a special June 18 launch event of a mystery product — widely believed to be a Smartphone — in Seattle, where it is headquartered.

Amazon offered members of the public (including journalists) a chance to attend the event and hobnob with company CEO Jeff Bezos. To win a spot at the product launch, those who were interested were asked to fill out the company’s online invite form by June 12 to explain why they wished to attend. Amazon would then issue an invitation to the lucky winners.

To build anticipation, Amazon also released a YouTube video — but the clip is more about increasing the hype than revealing what the product is.

Many of those featured in the clip can be seen moving side-to-side while staring down at the screen of the unseen device, leading to speculation that Amazon is preparing to release its long-awaited Smartphone — but one with a 3D holographic display, which has been rumored to be in the works at Amazon’s Lab 126 facility in Cupertino, California for some time.

Amazon, in Monday’s announcement, also released numbers from an IDC survey it commissioned about developers’ experiences selling apps on its Kindle Fire platform.

According to the study:

  • Sixty-five percent of developers said total revenue on Kindle Fire is the same or better than developers’ experience with other platforms.
  • Seventy-four percent of the same developers said average revenue per app/user is comparable or better on Kindle Fire than other platforms.
  • Seventy-six percent of developers said the Kindle Fire platform helps them connect with new market segments.



Jennifer Cowan is the Managing Editor for SiteProNews.