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June 18, 2014

Facebook Launches Snapchat Challenger: Slingshot

Facebook is ready to do battle with Snapchat after launching Slingshot, its own self-destructing messaging platform.

Launched today for iOS and Android, the photo and video-sharing app is proof-positive that Facebook CEO Mark Zuckerberg keeps his word.

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Slingshot 3

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Zuckerberg made the promise that Facebook would create its own app shortly after Snapchat CEO Evan Spiegel rejected a $3-billion, all-cash buyout offer from Facebook last November.

Facebook had been courting Snapchat because a growing number of the social network’s users are accessing the site via Smartphones, meaning messaging is a core function. It was also seen as a way of attracting more teenagers to the site.

Now Facebook is hoping to draw the all-important young crowd with its own creation.

“With Slingshot, we wanted to build something where everybody is a creator and nobody is just a spectator,” reads a post by Facebook’s development team. “When everyone participates, there’s less pressure, more creativity and even the little things in life can turn into awesome shared experiences. This is what Slingshot is all about.

“Photos and videos that don’t stick around forever allow for sharing that’s more expressive, raw and spontaneous.”

The app enables users to share pictures and videos with a lot of people at once. Users can also get creative by adding some text or color to their images or videos.

But here’s the twist: Recipients won’t be able to see received message until they send a reply. If they don’t want to look at it, they simply swipe it away.

Slingshot is currently available only to U.S. users running iOS7 or Android’s Jelly Bean or KitKat. It can be downloaded at: sling.me/download


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Jennifer Cowan is the Managing Editor for SiteProNews.

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