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June 19, 2014

Amazon Debuts Fire Smartphone With 3D Display

Amazon wants to bring a little more Fire to consumers.

The eRetailer has launched its widely anticipated Fire Smartphone complete with a 4.7-inch, 3D display

The device, which Amazon CEO Jeff Bezos described as ideal for one-handed use, comes with two new technologies: Dynamic Perspective and Firefly.

s-slate-03-sm-v2._V349411995_ s-slate-02-sm._V349404178_“Fire Phone puts everything you love about Amazon in the palm of your hand—instant access to Amazon’s vast content ecosystem and exclusive features like the Mayday button, ASAP, Second Screen, X-Ray, free unlimited photo storage, and more,” Bezos said in a press release.

“The Firefly button lets you identify printed web and email addresses, phone numbers, QR and bar codes, artwork, and over 100 million items, including songs, movies, TV shows, and products—and take action in seconds. We invented a new sensor system called Dynamic Perspective that recognizes where a user’s head is relative to the device—we use it to offer customers a more immersive experience, one-handed navigation, and gestures that actually work. And this is only the beginning—the most powerful inventions are the ones that empower others to unleash their creativity—that’s why today we are launching the Dynamic Perspective SDK and the Firefly SDK—we can’t wait to see how developers surprise us.”

Those who are not Prime members, will receive a full year of Prime with the Fire phone. Those who already have Prime will have their membership extended for a full year

Fire will be priced at $199 for a 32GB model and $299 for a 64GB model with required data and voice plans on a two-year contract with AT&T, with whom the device will be listed exclusively. To buy the phone outright it would cost $649 for the 32GB model and $749 for a 64GB device.

Fire is available for pre-order on the Amazon website with a release date of July 25.


Jennifer Cowan is the Managing Editor for SiteProNews.