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June 23, 2014

Glass By Diane Von Furstenberg Now On Sale — But Only in U.S.

Glass by Diane von Furstenberg.

Google’s Glass now has a touch of class thanks to the influence of American fashion designer Diane von Furstenberg.

The DVF | Made for Glass collection — comprised of five new frames and eight new shades — is now available for purchase on Net-A-Porter and google.com/glass.

Lead designer Isabelle Olsson described the DVF | Made for Glass spectacles as a “collision” between technology and fashion.

Glass Diane von Furstenberg“When I was actually able to design with Google Glass … I was so happy,” von Furstenberg said in a YouTube video showing a discussion between her and Olsson. “I love the aviator shape, so I went for the aviator and then I went for the shield, which I love.”

Olsson said the collaboration with von Furstenberg allowed her to better create versions of Glass women will love.

Google is doing all it can to make sure Glass, its computerized spectacles, are not seen as simply head gear for geeks.

Last month, the company hired fashion and marketing guru Ivy Ross to head up Google Glass in the hopes the former chief marketing officer at Art.com, the Web’s largest retailer of wall art, can make the glasses an item of interest for all consumers, not just tech geeks.

Google officially unveiled the glasses during its I/O conference in the summer of 2012. At that time, the headset, which was controlled by head movements, had video and audio capability and a built-in compass and accelerometer.

Since then, there have been numerous changes to the device, both technically and cosmetically.

http://youtu.be/_WVfBwCMnDE


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Jennifer Cowan is the Managing Editor for SiteProNews.

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