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June 23, 2014

Google in Talks to Buy Unique Video Search Firm Baarzo

Google Headquarters
Photo Credit: brionv via flickr

Google’s spring buying spree is continuing into summer as the tech giant negotiates to acquire video search startup Baarzo.

Sources “with knowledge of the company” told Tech Crunch the two firms have been in talks, although they could not confirm if the companies had finalized a deal.

Not unexpectedly, both Google and Baarzo have declined to comment.

“We don’t comment on rumors or speculation,” Google told Tech Crunch.

According to the company website, Baarzo is a video search engine that actually scans video content to find specific events such as a touchdown during the Superbowl or a particular song during a two-hour concert.

“Unlike Google or YouTube searches, which only evaluate the text around the video, the Baarzo search technology actually analyzes the video content, recognizing hundreds of thousands of objects and millions of faces and locates the precise moment in the video when the search objects interact in the way you had specified,” the website reads.

Sounds pretty cool, right?

Given the capabilities Baarzo seemingly has, it is no great surprise Google wants to buy the start up, whose technology will soon be entering private beta.

The company’s “core team” is made up of experts from Stanford, Berkeley, Princeton, UIUC and IITs and is funded by “leading” Silicon Valley investors.

The only question now is, how much is Google willing to shell out for this impressive sounding start up? Our guess is, a lot.


Jennifer Cowan is the Managing Editor for SiteProNews.