July 1, 2014
Google has sounded the death knell for Orkut, the tech giant’s first social networking product launched a decade ago.
And although the social media site — which will shut down Sept. 30 — is still widely used in Brazil and India, that is not enough to keep it up and running given the growing popularity of other Google’s other social products: Google+ and YouTube.
“Ten years ago, Orkut was Google’s first foray into social networking. Built as a ‘20 percent’ project, Orkut communities started conversations, and forged connections, that had never existed before. Orkut helped shape life online before people really knew what social networking was,” said Google engineering director Paulo Golgher in a blog post.
“Over the past decade, YouTube, Blogger and Google+ have taken off, with communities springing up in every corner of the world. Because the growth of these communities has outpaced Orkut’s growth, we’ve decided to bid Orkut farewell.”
Once Orkut is out of the picture, Google will place all of its focus on making Google+ and YouTube the most-used social sites online
Orkut will continue on as normal until it is discontinued Sept. 30, giving users ample time to export their profile data, community posts and photos using Google Takeout. The only difference is, beginning today, it will no longer be possible to create a new Orkut account.
Google has also promised to preserve an archive of all public communities, which will be available online beginning Sept. 30.
“If you don’t want your posts or name to be included in the community archive, you can remove Orkut permanently from your Google account,” Golgher said. “It’s been a great 10 years, and we apologize to those still actively using the service. We hope people will find other online communities to spark more conversations and build even more connections for the next decade and beyond.”
Users can visit the Help Center for help with the transition.
Jennifer Cowan is the Managing Editor for SiteProNews.