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July 15, 2014

Google Now Warns Search Users When Site Not Compatible With Device

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Google has announced it will now alert its search users when its algorithms detect pages that may not work on their Smartphone or tablet.

Adobe Flash, for example, is not supported on iOS devices or on Android versions 4.1 and higher, so when a page whose contents are mostly Flash pops up, it typically either comes up incomplete or results in a blank screen.

“Fortunately, making websites that work on all modern devices is not that hard: websites can use HTML5 since it is universally supported, sometimes exclusively, by all devices,” says software engineer Keith Oda and Webmaster trends analyst Pierre Far in a joint blog post.

Screen Shot 2014-07-15 at 9.05.43 AMGoogle has announced two resources to aid webmasters when building websites so they can work on all types of devices, despite the type of content used.

The resources are:

  • Web Fundamentals: a curated source for modern best practices.
  • Web Starter Kit: a starter framework supporting the Web Fundamentals best practices out of the box.

“By following the best practices described in Web Fundamentals you can build a responsive web design, which has long been Google’s recommendation for search-friendly sites,” the blog post reads.

“Be sure not to block crawling of any Googlebot of the page assets (CSS, JavaScript, and images) using robots.txt or otherwise. Being able to access these external files fully helps our algorithms detect your site’s responsive web design configuration and treat it appropriately. You can use the Fetch and render as Google feature in Webmaster Tools to test how our indexing algorithms see your site.”

Those needing more help can have their questions answered via Google’s webmaster forum.


Jennifer Cowan is the Managing Editor for SiteProNews.