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July 15, 2014

Microsoft Pushes Cloud Culture at WPC

Partners Strongly Urged to Join Movement

In 1967, The Rolling Stones wanted people to “get off of my cloud.”

cloudcompToday, nearly 50 years later, Microsoft is singing a much different song — the company is telling customers and partners to get on the cloud.

That was a driving message delivered Monday at the first day of the week-long Worldwide Partner Conference.

“We’re well into [a mobile-first, cloud-first world], not at the beginning,” chief operating officer Kevin Turner told thousands attendees.

That seemed to set the tone for the lengthy address as the cloud continued to resurface throughout the day.

As reported by Information Week, attendees were given a lot of information to compute thanks to executive vice-president Scott Guthrie. He threw “a slew of stats” at people including the fact 57 per cent of Fortune 500 companies use Azure. Azure now boasts more than 300 million users and they generate more than 13 billion authentication requests each week.

Products such as Office and Windows remain important for Microsoft but, Turner said, all those products are linked to the cloud and depend on it.

So, too, should Microsoft’s customers and partners.

Phil Sorgen, corporate vice-president at Worldwide Partner Conference, said in his blog Microsoft is easing the transition for partners to ensure they come on to the cloud and embrace it.

“Another way we are helping partners transition to the cloud is by providing the tools and resources to get started on our new cloud services,” Sorgen said.

“Today we’re announcing Azure Machine Learning University, a portfolio of online self-service learning assets designed to get partners started with Azure ML. Machine Learning University will provide partners with an overview of Azure ML, and walk through the data science life cycle from importing data to building predictive models and deploying in production.”

Those doubting Microsoft’s commitment to making the cloud a top priority should consider Sorgen’s statement the announcements were made to show how it is more valuable, less expensive for partners to join Microsoft in embracing the “mobile-first, cloud first world.”


W. Brice McVicar is a staff writer for SiteProNews.