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July 22, 2014

Facebook Referral Traffic on Rise, While Twitter, Pinterest Dip

Credit: Matt Harnack / Facebook

Facebook remains the undisputed king of social networking.

According to the latest report from social analytics firm Shareaholic, Facebook remains the leading driver of social referrals to sites across the Web.

Shareaholic’s second-quarter Social Media Traffic Report revealed that while Facebook’s referral traffic grew 10 percent in the second quarter of this year, those of its social rivals — Pinterest, Twitter, YouTube, Google+, LinkedIn, StumbleUpon and Reddit — dipped.

Social-Media-Traffic-Referrals-Q2-July-2014-chart“Of the top eight social networks, only Facebook drove a greater share of traffic at the end of Q2 than it did at the end of Q1,” wrote Shareholic’s Danny Wong.

Facebook’s share increased from 21.25 percent to 23.39 percent, while second-place Pinterest dipped from 7.10 percent to 5.72 percent. Twitter, No. 3 on the list, fell from 1.14 percent to 1.03 percent.

Pinterest, along with Facebook, in the previous two quarters enjoyed exceptional growth, while Twitter remained stagnant and the other social networks barely registered any referral traffic at all. This time, only Facebook plowed ahead while previous power surger Pinterest faltered, dropping 19 percent. While the virtual pin-up board sat at a 7.1 percent referral rate in March, it dropped to 5.7 by June.

Twitter is down nine percent from 1.14 percent in March to 1.03 percent last month. The other social networks all accounted for less than one percent of traffic.

 

 


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Jennifer Cowan is the Managing Editor for SiteProNews.

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