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July 23, 2014

Pinterest Top Social Network, Google No. 1 Search Engine: Report

Social Media Sites, Search Engines Ranked According to User Satisfaction

Social media users continue to have a love-hate relationship with Facebook.

While a large share of Americans continue to use the social network, satisfaction with the site remains unimpressive, although rates have improved since last year.

According to the newly-released American Customer Satisfaction Index (ACSI), Facebook gained eight percent to come in at a 67 percent satisfaction rate — but that was recorded before the news broke that the social network was manipulating users’ news feeds as part of a mood experiment.

LinkedIn satisfaction rates also increased by eight percent to 67— the site’s highest score to date— tying it with Facebook while Twitter’s rates climbed six percent to hit 69 — a gain ACSI attributed to users’ response to its updated site design and better integration of photos and videos.

It was Pinterest, however, that topped the social media list with a 76 percent satisfaction rate. The site has steadily gained the approval of its pinners over the past three years due to its improved features and search functions.

Just behind Pinterest was Wikipedia, down five percent to 74. YouTube rose three percent to 73 while Google+ remains unchanged at 71 after plummeting nine percent a year ago.

“Even with improvements across the board, e-business—and social media in particular—doesn’t do well in terms of user satisfaction,” ACSI chairman and founder Claes Fornell said in a press release. “It is rare to see strong growth in an industry with such low customer satisfaction. However, several of the major players seem to have realized that their long-term prospects may be in jeopardy unless they do better.”

When it comes to search engines, Google topped the list with an eight percent jump to an ACSI score of 83.

“Google has some of the most satisfied customers in all of ACSI, and given its enormous lead in search engines, it is unlikely that the competition is going to dislodge Google’s very loyal customer base,” said ACSI director David VanAmburg.

Bing dropped four percent to 73 and tying MSN, which decreased by one percent. Yahoo plummeted seven percent to 71, its lowest score yet and its third consecutive decline. AOL came in last with a 70 percent rate, a decrease of one percent over last year.


Jennifer Cowan is the Managing Editor for SiteProNews.