July 29, 2014
Facebook is moving ahead with its plans this week to eliminate messaging from its mobile app in favor of Facebook Messenger.
The social network first tested the change on its European users beginning in April. The test rendered “positive results” in engagement, Facebook told Tech Crunch. As a result, the firm is now implementing the change for all users. Facebook’s chief motivation in yanking chat from its main app is the hope it will give usage of its standalone Messenger app a much-needed boost.
“In the next few days, we’re continuing to notify more people that if they want to send and receive Facebook messages, they’ll need to download the Messenger app,” Facebook said in an e-mailed statement to Tech Crunch.
“As we’ve said, our goal is to focus development efforts on making Messenger the best mobile messaging experience possible and avoid the confusion of having separate Facebook mobile messaging experiences. Messenger is used by more than 200 million people every month, and we’ll keep working to make it an even more engaging way to connect with people.”
Once the change is implemented, when users tap the messages button, they will immediately be sent to Messenger. Once messaging is disabled, those attempting to use it who have yet to download Messenger will be encouraged to do so.
Users of Android phones with low memory and Windows phones and tablets will escape the change — for now. Facebook news app Paper will also keep in-app messaging.
The social media firm has been pushing Messenger for some time now.
Jennifer Cowan is the Managing Editor for SiteProNews.