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August 7, 2014

Google’s YouTube Buys Movie-Making App Directr

Google continues its summer spending spree with the acquisition of mobile-video app Directr.

The purchase, made by Google-owned YouTube, will bolster the social network’s video ads team.

“Our small band of scrappy film lovers set out two years ago to help regular folks make great video,” reads a post on the Directr website.

“Today, we are incredibly excited to take the next step on that journey and announce that we are joining the video ads team at YouTube.”

Directr’s app, which primarily targets businesses, enables point-and-shoot moviemaking, making it as easy as possible to shoot a video. No editing is necessary and the only equipment a user needs is his or her Smartphone.

Tools include frame selection and building a storyboard to name a few.

The app, previously priced at between $25 and $400 monthly, will soon be free, courtesy of YouTube.

“For now, everything you love about Directr is staying the same and we’ll continue to focus on helping businesses create great video quickly and easily,” Directr added.

Currently, the app is available only for Apple’s iOS. Google has not yet said if a version will be created for Android, but that is the logical assumption.


Jennifer Cowan is the Managing Editor for SiteProNews.