Tim Cook isn’t afraid of a little ice water.
The Apple CEO accepted the challenge thrown down by one of his top executives, senior vice-president Phil Schiller, to douse himself with icy-cold water to raise money for the ALS Association, the organization seeking a cure for amyotrophic lateral sclerosis, also known as Lou Gehrig’s Disease. Nearly $23 million had been raised as of this morning.
Tim Cook, Microsoft founder Bill Gates and Amazon CEO Jeff Bezos recently joined the ranks of other technology head honchos such as Facebook CEO Mark Zuckerberg and Microsoft CEO Satya Nadell to take part in the ALS Association’s Ice Bucket Challenge — a campaign that has gone viral since it began July 29.
Cook, who also donated to the cause, was doused on the Apple Campus, but not before challenging Dr. Dre, whose company Beats was recently purchased by the iPhone maker and Walt Disney CEO Bon Iger, who is also an Apple board member. Iger accepted the challenge and has since done the deed. Cook also challenged recording artist Michael Franti, who was on stage performing that day.
Franti took the challenge moments after Cook. He challenged actor Woody Harrelson, U2 frontman Bono and talk show diva Oprah Winfrey.
Gates, who was challenged by Zuckerberg, took up the challenge in dramatic fashion. He designed an elaborate system to allow him to pull a cord to release a large bucket of icy water onto his head.
Gates, before releasing the icy torrent of water on himself, issued a challenge to Telsa CEO Elon Musk, TV show host Ryan Seacrest and TED conference curator Chris Anderson.
Bezos, who was challenged by Nadella, called out Star Trek stars William Shatner, Patrick Stewart and George Takei.
He said he had thought about challenging NSA whistleblower Edward Snowden, but decided that wouldn’t work because the bucket “would just leak.” He also joked about challenging the Queen of England and the Pope among others.
ALS Association CEO Barbara Newhouse said this year’s edition of the fundraiser has been so successful, her agency has welcomed more than 453,210 new donors who have raised $22.9 million.
“Our top priority right now is acknowledging all the gifts made by donors to The ALS Association,” Newhouse said. “We want to be the best stewards of this incredible influx of support. To do that, we need to be strategic in our decision making as to how the funds will be spent so that when people look back on this event in ten and twenty years, the Ice Bucket Challenge will be seen as a real game-changer for ALS.”
Other celebrities to take part include talk show host Conan O’Brien, pop star Justin Timberlake, Bon Jovi frontman Jon Bon Jovi, Pearl Jam’s Eddie Vedder, country crooner Carrie Underwood and her husband NHL star Mike Fisher.
To learn more about the fundraiser, click here.