September 10, 2014
Sources Tell Bloomberg Company in Talks With Swedish Company Mojang AB
Microsoft is in talks to acquire Swedish company Mojang AB, the maker of popular video game Minecraft, The Wall Street Journal is reporting.
The deal, valued in excess of $2-billion, could be signed as soon as this week, a person “with knowledge of the matter” told the publication.
The acquisition would be a major coup for Microsoft and a boost for its Xbox video game business in an increasingly competitive market.
Minecraft is a game about breaking and placing blocks to build structures to protect players against nocturnal monsters such as zombies. It is available to be played on Xbox, as well as on Sony’s PlayStation, PCs, tablets and Smartphones.
Neither Microsoft nor Mojang would comment on the matter but, if such an acquisition did occur, it would be the first purchase to exceed $1 billion since Satya Nadella took over as CEO from Steve Ballmer.
In a memo sent to Microsoft employees in July, Nadella described gaming as the “single biggest digital life category, measured in both time and money,” and promised to ensure Xbox continued to “delight gamers.”
“Xbox is one of the most-revered consumer brands, with a growing online community and service, and a raving fan base,” he said.
“We also benefit from many technologies flowing from our gaming efforts into our productivity efforts – core graphics and NUI in Windows, speech recognition in Skype, camera technology in Kinect for Windows, Azure cloud enhancements for GPU simulation and many more. Bottom line, we will continue to innovate and grow our fan base with Xbox while also creating additive business value for Microsoft.”
Jennifer Cowan is the Managing Editor for SiteProNews.