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September 26, 2014

Twitter to Target Movie Ads Based on Users’ Tweets

Twitter is gearing up to test targeted ads about movies on its platform in the coming months, The Hollywood Reporter is reporting.

The program would display ads about movies that Twitter believes would interest them based on their tweets about similar movies or related keywords. The social network already has a similar system in place for TV fans.

For instance, someone who follows @Avengers would be likely to see ads about upcoming super hero films or similar action-type movies whereas a Twitter user who tweets about taking their kids to the latest Lego movie would see adds about movies for children.

Twitter, the report said, came up with the idea after researching how people are talking about movies on the micro-blogging site. What it comes down to, is Twitter will now track conversations revolving around movies, which it, in turn, can offer to Hollywood studios so they can better target their advertising.

“Our recent research shows that Twitter is a major influence on movie choice,” Twitter global head of research Jeffrey Graham told The Hollywood Reporter . “Not only are people hearing about new movies on Twitter, they are using it to make a decision about what to see, then sharing their experience with friends. The research highlighted just how many different opportunities there are for marketers to connect with this behavior on Twitter.”

Twitter plans to beta testing within the next few months.