Ello, the new social network that prides itself on being the anti-Facebook, was hit with a distributed denial of service (DDoS) attack that knocked the site offline for 45 minutes Sunday afternoon.
Ello members were locked out of the site while the social network’s employees were hard at work creating a patch for the problem.
Although the site’s homepage said: “The site is currently unavailable while we conduct some necessary maintenance. Follow along for any updates on our status page,” the status page revealed the problem was, in fact, a DDoS attack.
“We are undergoing a potential denial of service attack,” reads a post on the site at 4:15 p.m. Sunday.
The page was updated less than an hour later with the message: “Resolved — IPs have been blocked.”
Ello describes itself as “a simple, beautiful, and ad-free social network created by a small group of artists and designers.”
“Ello doesn’t sell ads. Nor do we sell data about you to third parties,” reads the website’s About page.
“Collecting and selling your personal data, reading your posts to your friends, and mapping your social connections for profit is both creepy and unethical. Under the guise of offering a ‘free’ service, users pay a high price in intrusive advertising and lack of privacy. We also think ads are tacky, that they insult our intelligence and that we’re better without them.”
Ello, which is by invitation only, is free to use, but members do have the option of paying small fees to add new features to their accounts.
Anyone interested in joining can request an invitation on the Ello Home Page.