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October 9, 2014

Apple Remains No. 1 Brand in World

Google Takes No. 2 Spot on Interbrand Best Global Brands Ranking

Apple has beat out arch-rival Google to be named the No. 1 brand in the world.

The technology companies took the first and second spots in the 2014 edition of the Interbrand Best Global Brands ranking, an annual report from brand evaluation firm Interbrand.

Apple increased its brand value by 21 percent this year to $118.9 billion while Google, valued at $107.4 billion, increased its brand value by 15 percent. It is the first time in the history of the annual report that two global brands have each earned a brand value that exceeds $100 billion.

“Apple and Google’s meteoric rise to more than $100 billion is truly a testament to the power of brand building,” Interbrand Global CEO Jez Frampton said in a press release. “These leading brands have reached new pinnacles—in terms of both their growth and in the history of Best Global Brands—by creating experiences that are seamless, contextually relevant, and increasingly based around an overarching ecosystem of integrated products and services, both physical and digital.”

IBM placed fourth on the list with a value of $72.2 billion followed by Microsoft in fifth with $61.5 billion. Samsung was the only other technology company to crack the top 10. The South Korean firm sits in seventh place with a value of $45.5 billion.

Making the top 20 were Intel in the No. 12 spot with a value of $34.1 billion, Cisco in 14th place with a $30.9 billion value and Amazon in 15th place with $29.5 billion. Oracle filled the 16th slot with a value of $26 billion followed by HP in 17th with $23.8 billion.

In 25th spot was SAP with $17.3 billion, followed by eBay in 28th place with $14.4 billion and Facebook in 29th with a value of $14.3 billion.

No other technology companies made the top 50. Sony just missed out, coming in 52nd with a value of $8.1 billion.

Adobe filled the 77th slot with a value of $5.3 billion while Nokia place 98th with $4.1 billion.


Jennifer Cowan is the Managing Editor for SiteProNews.