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October 10, 2014

7 Powerful WordPress Plugins for eCommerce Sites

WordPress is still the world’s most popular content management system (CMS), with over 74 million sites using the platform as a base. Far more than just a blogger’s favorite tool, WordPress has become the CMS of choice for millions of small business owners and sole proprietors.

The popularity of WordPress is in part attributed to the wealth of fantastic plugins available. Additionally, one of the most popular areas of focus serves millions of ecommerce sites. If you can dream it, there’s probably an ecommerce plugin that can help you execute it. Because of the seemingly endless choice of plugins for online stores out there, many webmasters suffer from information overload. If you’re looking to cut through the clutter and find the best of the best, you’ve landed in the right place.

Shopping Carts and Currency Plugins

The most integral part of your ecommerce site is by far the shopping cart. If the purchase process doesn’t function, or lacks essential features, your business is a fraction of what it could be.

Here are a few of the best shopping and currency plugins currently available for WordPress:

1) WooCommerce

Although not the most popular shopping cart plugin, WooCommerce is indeed the highest rated. With over 2 million downloads and a rating of 4.1/5, this reliable, expandable, feature-rich ecommerce essential comes loaded with extras. WooCommerce wholly supports WordPress’s best practices, offering a fully customizable shopping experience. Currencies like PayPal are supported, and all payments are integrated into a impressively secure process. There’s a gaggle of payment options available, and the plugin also connects seamlessly with Google Analytics.

2) iThemes Exchange

For businesses that value simplicity over a bevy of features, there are several scaled-back plugins that can save time and headaches. One such trusted option is iThemes Exchange. Touted as “Simple Ecommerce,” iThemes Exchange gives you everything you need, and nothing extraneous. The interface is highly intuitive, partners like PayPal and Stripe are easily integrated, and the entire process is completely customizable. iThemes Exchange is an excellent option if you’re just starting out and looking to keep things fast and easy.

3) Jigoshop

Jigoshop is a fantastic ecommerce plugin with a host of unique and valuable features. If your store has a diverse offering of products, Jigoshop is ideal. It supports affiliate products, downloadable media, and even variable products. The plugin helps you keep detailed tabs on your inventory, offers multiple payment gateways, allows you to offer customers many shipment options, and provides detailed reports including sales, store performance, and overall orders.

4) Easy Digital Downloads

For ecommerce stores focused solely on digital products, Easy Digital Downloads is just the ticket. Using some of the more broad-based plugins for digital content can add extraneous complexity; this plugin helps you keep your site development simple and effective. Features like bundled purchases, multiple files available per download, ability to re-download previous purchases, and comprehensive sales charts make this a gem for online media stores.

5) eShop

If you need all the whiz-bang features and options imaginable on an ecommerce site, eShop is a great option. This extremely feature-rich plugin gives you all kinds of customization and diversification. eShop features include, but are not limited to:

  • All kinds of different products, including digital and downloadable offerings
  • Different ways of listing products
  • A fast and easy customer sign-up process
  • The ability to create products using WordPress pages and posts
  • A great selection of shipping choices
  • Gazillions of payment gateways
  • Calculation of taxes for states across the country

And the list goes on. eShop is ideal for sites expanding into a more comprehensive ecommerce solution, or full-scale store offerings set to launch.

Social and SEO-Related Plugins

Stores cannot live on product listings alone. For more specific ecommerce site boosts, check out these plugins and see what would work best for your business.

6) Social Coupon

The power of social is pervasive across the entire web. If you’d like to reward your customers for sharing your store with their social sphere, Social Coupon is marketing gold. This plugin allows you to offer substantial discounts for social shares. It’s an upgraded version of the old “refer-a-friend” technique, a tried and trusted marketing tool. You have the ability to control where sharing buttons appear on your site, and of course Social Coupon supports all the major networks, like Twitter, Facebook, LinkedIn, Google+, and many, many more.

7) WooCommerce SEO

For the millions of folks using WooCommerce as their shopping plugin, WooCommerce SEO kicks marketing into high gear. If you’ve adopted a “if I build it, they will come” strategy with your online store, you’ve no doubt discovered the fault in your logic. Plugins like these help to, in part, automate SEO across your site, making essential data available to search engines and searchers. With WooCommerce SEO, you can add important keywords to your URLs, automatically generate meta-descriptions and page titles, and it helps you build ironclad breadcrumbs for easy site usage and indexing. These are invaluable steps to ensuring your SEO is solid.

What other ecommerce WordPress plugins have made your business more successful?


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Conscious online marketer, web executive, and multi-faceted writer Tina Courtney has been creating and fostering online innovations since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She’s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, influencer marketing, community management, lead generation, and project management. Tina is also a certified Reiki practitioner, herbalist, and accomplished life coach.  Learn more on LinkedIn, Facebook and Google+. Visit My Google+ Profile

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