Well, it’s actually the companies’ advertisements that passed the testing period and have now gone live on Instragram. The photo-sharing network on Thursday officially rolled out its video ads with 15-second spots autorunning on users’ feeds.
The launch comes after six months of testing and one year after the Facebook-owned network first introduced advertising.
“We’re working with a number of brands on video ads, and that will continue to grow,” an Instagram spokesman told PC Mag.
“Each ad is targeted at a specific audience, so the people who see the ads depends on who the advertisers are trying to reach.”
For example, one of the ads going live Thursday was for Disney’s new animated film Big Hero 6.
Choosing to advertise on Instagram was a means for the film studio to branch out into new markets when it comes to reaching the film’s potential audience.
Disney’s senior vice-president of media, Anthy Price, told Adweek the move seemed a natural fit.
“We felt like we wanted to step up in a big way for Big Hero 6,” Price said. “And we’re excited about video.”
So too, it appears, is Instagram.
While the company received harsh criticism from some users when it first introduced advertisements it also, in turn, received inquiries from companies and, with five major companies signed on for the video ads, it appears advertising will become as much a mainstay on Instagram as photos.