November 20, 2014
How long has it been since you created your brand’s social media profiles? A year? Five years? And when was the last time you updated all of those profiles? If that question made you cringe, then it’s probably time for you to give your social media a good, refreshing makeover.
The thought of updating all of your social networking information can be pretty intimidating. It sounds like a task that will take a lot of time, and that’s just not something you have a lot of to spare right now. Or ever.
Luckily, giving your pages a little freshening up doesn’t have to take that much time. In just seven days, you can pay a visit to each channel you use and still have time for all of the other important things you need to focus on throughout the week.
Here is what you do:
Take stock of your social media presence
Before you get started, the first thing you need to do is put together a master list of all the channels that you are using to grow your brand.
- Type up a document that lists all of your accounts. Include the user name, password, and the URL. Add any other pertinent information for each account as needed.
- This is also a good time to go through and update your passwords for each account if you haven’t done it in a while. Use passwords that are strong and unique and different for each account. Make sure that each person in the company that needs to access those passwords knows where to find them.
- Make a to-do list on what needs to be done for each social network: updates to profile photos, descriptions, logos, etc.
Update your profile images and cover art
The images you use are what users will notice first.
Make sure that the images reflect your brand and look unique. The profile image will be the one to show up in news feeds so choose one that will show well in the space you are given.
If you are using apps within your social networks, make sure that they are still relevant and that they are being used. If not, remove them so they stop taking up valuable space.
Make sure that all of your information is up-to-date, such as your location and contact info. Refresh your description and include relevant keywords in your profile to make your page easier to find by users and search engines.
Set a schedule
Some businesses tend to forget that their social media needs to be given a makeover periodically. While things like brand logo and contact info do not have to be updated regularly, there are still areas that need to be tweaked now and then.
Set a schedule to follow that will make it easier to stay on top of these things. You don’t want your pages to start falling behind because that will tell your followers that you are not on top of things.
A stale social profile is also a signal to search engines that you are not active and, therefore, should be overlooked.
Keeping your social networks fresh and updated is an important part of any social media strategy. Make sure that you are taking the time to care for it regularly.
Are you guilty of letting your social media profiles collect dust?
Dawn Pigoni of Be Social Worldwide is a certified social marketing specialist and a social media virtual assistant. Dawn offers superb social networking, social marketing and social bookmarking to WAHMs, Small Business Owners, Internet Marketers, Affiliate Marketers, and Coaches who desire to bring stunning internet presence through social networking to their businesses. Get Dawn's free report, Social Networking today & see how she can assist you with being Social Worldwide!