November 20, 2014
Yahoo will become the default search engine on Firefox in the U.S. beginning next month, ending Google’s decade-long partnership with Mozilla.
The companies have struck a five-year partnership in which a new Yahoo Search experience will be introduced to Firefox users in the U.S. It will feature a modern new interface and will also support Do Not Track (DNT).
“Google has been the Firefox global search default since 2004. Our agreement came up for renewal this year, and we took this as an opportunity to review our competitive strategy and explore our options,” Mozilla CEO Chris Beard said in a blog post.
“Today we are announcing a change to our strategy for Firefox search partnerships. We are ending our practice of having a single global default search provider. We are adopting a more local and flexible approach to increase choice and innovation on the Web, with new and expanded search partnerships by country.”
In Russia, for instance, Yandex will become the new default search engine, while in China, Baidu will continue in its current role as the default.
Yahoo’s deal with Mozilla is a major coup for CEO Marissa Mayer who has been seeking ways to build traffic for the search engine.
“This is the most significant partnership for Yahoo in five years and we’re so proud that Mozilla has chosen us as their long-term partner in search,” Mayer said in a blog post.
“At Yahoo, we believe deeply in search – it’s an area of investment and opportunity for us. This partnership helps to expand our reach in search and gives us an opportunity to work even more closely with Mozilla to find ways to innovate in search, communications, and digital content. I’m also excited about the long-term framework we developed with Mozilla for future product integrations and expansion into international markets.”
Mayer said Yahoo has worked with Mozilla to build “a clean, modern, and immersive search experience” that will be debuted first to Firefox’s U.S. users in December and then to all Yahoo users in early 2015.
Although Yahoo will be the default search engine, Firefox will continue to offer built-in as alternate search options including Google, Bing, DuckDuckGo, eBay, Amazon, Twitter and Wikipedia.
Jennifer Cowan is the Managing Editor for SiteProNews.