10 Marketing Tips to Employ During the Holiday Season

Source: The Self-Employed

The holidays can make or break any business. This is why it’s important for businesses to carefully plan their marketing strategy for the upcoming holiday season.

As you begin to strategize for the holiday season, here are 10 marketing tips your business should implement this year:

1. Start planning your strategy now (if you haven’t already).
With Thanksgiving just around the corner, many businesses already have their marketing plans in place. However, if you haven’t had the opportunity to start planning your holiday marketing strategy, it’s important to start now.

To create your strategy, you must start with a goal for your business. Think about what you want to accomplish during the holiday season and determine what tactics will help you accomplish your goal.

2. Determine the best marketing tools for your business.
There are hundreds of ways to market your business during the holiday season. However, it’s essential you choose the best tools that will reach your target audience.

Social media, e-newsletters, content marketing, loyalty programs, and coupons are just a few of the tactics you can use for your marketing strategy. As you choose your tactics, think about how each one will help you accomplish your goal.

3. Choose the right social media platforms.
Today’s consumer is extremely social. Whether it’s Twitter, Facebook, Instagram or Pinterest, your target audience is likely to be using social media.

When choosing a social platform to launch your holiday marketing campaign, think about which one will help you spread your message effectively. For example, Instagram would be perfect for sharing holiday-themed product photos with your audience.

4. Update your website.
Sixty percent of consumers plan to do their holiday shopping online this year. Clearly, this is a huge opportunity for businesses who sell their products online.

As you prepare for the holiday season, make sure your website is ready for holiday shoppers. Spruce up your website with holiday imagery and even include some coupons. This will be a great way to increase traffic and conversion rates for your website.

5. Arrange special promotions for customers.
Another great way to market your business is to offer promotions. Consider using social media platforms to build buzz around your business and offer customers coupons for interacting with your social media counts.

6. Host a social media contest.

To build customer engagement this holiday season, consider hosting a contest. For example, invite customers to share their favorite holiday memory on your Facebook page or upload a photo of their best-wrapped present. Upon entering the contest, they could be eligible for a cash prize or gift card to your business.

7. Create mobile coupons.
Make shopping a breeze for your holiday shoppers by sending coupons directly to their mobile device. Whether coupons are sent via text or are downloaded from an e-mail, mobile coupons are a great way to get more people into your store.

8. Make over your social media accounts.

In addition to updating your website, be sure to create a holiday-theme for your social media accounts. Especially if your brand is on Facebook, Twitter, or Instagram, you’ll want to make sure your brand’s image reflects the holiday season. This will let customers know you’re preparing holiday sales and promotions.

9. Send holiday greetings to customers.
Use your e-newsletter list to send a special holiday greeting to your current customers. Within this greeting, be sure to include an exclusive coupon or discount to display how much you appreciate their loyalty this holiday season.

10. Increase top-of-mind awareness.
Finally, it’s essential to create top-of-mind awareness amongst your target customers this holiday season. To do this, give customers magnets or business cards with their purchase. By doing this, your customers will have something to remind them of your business the next time they need a last-minute holiday gift.

Marketing your business during the holiday season can be a lot of fun and very beneficial as well. By following these tips, you’ll be able to create a magical season for your business and boost your sales.

What are you best holiday marketing tips?

About the author


Ivan Serrano


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