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European Parliament Wants Google to Split Search from Rest of Firm

Google’s search engine operations could soon be a separate entity from the rest of the company if the European Parliament has its way.

According to a report from Reuters, European politicians are preparing a non-binding resolution that suggests splitting Google’s search engine operations in Europe from the rest of the company to end its monopoly of the market.

Although the draft motion seen by Reuters does not specifically mention Google or any other search engine, it stands to reason the document is aimed at the American company, which currently enjoys an estimated 90 percent of the search market in Europe.

The motion “calls on the Commission to consider proposals with the aim of unbundling search engines from other commercial services as one potential long-term solution” to give other companies a chance.

Although parliament cannot enforce its resolution, it will, undoubtedly, put pressure on the European Commission to come down hard on Google.

Newly-appointed European Competition Commissioner Margrethe Vestager said earlier this month that she is mulling over how to handle a four-year-long investigation into Google for using its monopoly of the market to give its own products and services prominence over that of its competitors.

Vestager, who took over from Joaquin Almunia at the beginning of the month, said she planned to examine the opinions of parties involved in the case and check on the latest developments in the sector before taking any action.

She added that the investigation would only be about competition issues despite pressure from critics that it should be expanded to include data privacy and media pluralism.

If European Union regulators are not satisfied with Google’s next round of concessions, the company could be slapped with a $5-billion fine.

 

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Jennifer Cowan

Jennifer Cowan is the Managing Editor for SiteProNews.

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