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Sony Shifting Focus Away From Mobile Division

Sony is reworking its plans to become the third largest smartphone provider in the world.

PlaystationThe technology giant has announced it will, rather, focus on elements such as its hugely popular PlayStation gaming console and the image sensor component of its work rather than attempting to position itself behind Samsung and Apple when it comes to mobile devices. That was an initial goal of Sony but less-than-satisfactory sales of its phones has prompted the company to rethink its future.

Hiroki Totoki, Sony’s newly appointed chief of its mobile division, made the announcement during an investors; conference Tuesday.

“We’re not aiming for size or market share but better profits,” Totoki stated.

The poor sales of Sony’s Xperia phones, Reuters reports, has played a pivotal role in Sony’s recent earnings. The unit’s future, company officials said, will be discussed in the coming months with more public information coming before the end of March.

“Our urgent task is to make the business profitable even if we face declines in sales by 20 per cent or 30 per cent,” Totoki was quoted as saying by The Wall Street Journal.

Sony announced its financial goals noting it is predicting videogame business sales will reach US $12 billion by the end of March 2018.

As cost cutting measures are sought, sources are also reporting Sony will not be renewing its long-time sponsorship of FIFA soccer.

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W. Brice McVicar

W. Brice McVicar is a staff writer for SiteProNews.